Ag rebrand.

Scoular, an $11 billion global agribusiness company was entering a new era of growth. Inspired by the company’s emphasis on customer partnerships and community investment, I developed a new brand positioning, value prop, promise, and tagline. The new strategic platform paved the way for a sweeping rebrand and new website that united global audiences (internally and externally) like never before.

This work brought new business to Ervin & Smith and became our internal model for branding projects moving forward. I’ve been writing for Scoular since 2019, including more branding and naming projects, plus websites, videos, and messaging strategies.