Borsheims is a 150-year-old luxury jewelry store owned by Berkshire Hathaway. While they have a deeply loyal in-store customer base in Omaha, Nebraska, a push to attract new customers online called for some refinements to their creative and strategies. Our seasonal campaigns reinvigorated their brand presence and created cohesion across every touchpoint.
Since our initial collaboration in 2019, we’ve helped brand their first-ever in-house collection (The Borsheims Signature Collection) and reintroduced video to their marketing mix by producing numerous photo and video shoots. In fact, I directed the Signature Collection spot below.
